Client / Q Core Medical
RETELLING A BRAND'S STORY
WITH A DROP
Q Core Medical manufactures medical infusion pumps providing maximum drug delivery accuracy. Following the purchase of Q Core, the new board and management team asked us to create a new visual identity for the company, as part of an effort to seek an international distribution deal.
CREATIVE THOUGHT PROCESS
We developed a visual concept based on the slogan “Every Drop Matters.” The new logo expressed the advanced ability of the pumps to control drug dosages, while forming the letter Q. It served as the basis for the brand’s new graphic identity, instilling it with a highly distinct and memorable look.
The new visual identity was applied to all products, marketing materials, digital channels and interior graphic design. Soon after its launch, Q Core Medical signed a distribution deal with Hospira,
the world’s largest provider of injectable drugs and infusion technologies.
Expert Program 2015